April 29th, 1:30-2:45 PM (PST)
The participants will:
1. Gain insight into the history of African Americans and tobacco and the connection of slavery to nicotine addiction in African American communities.
2. Understand the impact of Big Tobacco retail marketing on retail contracts and tobacco-related morbidity and mortality.
3. Understand the impact of tobacco industry retail contracts on the placement, presence, price, and promotion of tobacco at retail.
4. Learn how market/ culture segmentation studies are used to craft persuasively appealing tobacco marketing campaigns.
5. Identify the differences in tobacco marketing techniques used in various communities.
6. Gain increased awareness of predatory tobacco industry marketing tactics (nicotine enhancement, cigarette brands with group-specific themes and messages, etc.) aimed at increasing youth tobacco use as well as increasing menthol use in African American and low socioeconomic status communities.
7. Receive a brief overview of tobacco control laws and the importance of monitoring compliance.
8. Identify potential tobacco industry marketing shifts post-FDA tobacco regulation.
9. Receive tips on how to address tobacco industry retail advertising.
10. Understand the importance of building and sustaining relationships with retailers.
To learn more about La Tanisha and her organization, Follow the Signs, please visit http://follow-the-signs.com/