According to the 2015-2017 Toward a Tobacco-Free California Master Plan, priority populations are groups that have higher rates of tobacco use than the general population, experience greater secondhand smoke exposure at work and at home, are disproportionately targeted by the tobacco industry, and have higher rates of tobacco-related disease compared to the general population. Individuals may be members of more than one priority population.
Priority populations in California include, but are not limited to:
- African Americans, other people of African descent, American Indian and Alaska Natives, Native Hawaiians and Pacific Islanders, some Asian American men and Latinos
- People of low socioeconomic status, including the homeless
- People with limited education, including high school non-completers
- Lesbian, gay, bisexual, and transgender (LGBT) people
- Rural residents
- Current members of the military, veterans
- Individuals employed in jobs or occupations not covered by smoke-free workplace laws
- People with substance use disorders or behavioral health issues
- People with disabilities
- Formerly incarcerated individuals
Read the full report HERE by the Tobacco Education and Research Oversight Committee: Changing Landscape: Countering New Threats, 2015- 2017.