1. Describe components of an effective media campaign that counters e-cigarettes, menthol cigarettes, and flavored tobacco products.
2. Learn innovative point-of-sale campaign strategies that address health equity through tobacco retailer partnerships to directly counter pro-tobacco influences.
About the Speaker
America Rincon is the Program Coordinator I for the Tobacco Control Program at The Pasadena Public Health Department. She has been with the Tobacco Control Program since May 2015, and previously with the Substance Abuse and Prevention Program as a Community Services Representative. Prior to being hired at the Pasadena Public Health Department America worked in the Mental Health field for twenty one years. America has always enjoyed providing direct services and resources to adults, youth, families, and the community.