- LGBT reported significantly higher rates of past 30-day tobacco media exposure compared to non-LGBT, this effect was strongest among LGBT who were smokers.
- LGBT more frequently reported exposure to, searching for, or sharing messages related to tobacco couponing, e-cigarettes, and anti-tobacco on new or social media (e.g. Twitter, Facebook, etc.) than did non-LGBT.
- Non-LGBT reported more exposure from traditional media sources such as television, most notably anti-tobacco messages.
- LGBT had higher odds of past 30-day use of cigarettes, e-cigarettes, and cigars compared to non-LGBT.
The researchers concluded that LGBT (particularly LGBT smokers) are more likely to be exposed to and interact with tobacco-related messages on new and social media than their non-LGBT counterparts. Recommendations included that tobacco control must work toward reaching LGBT across a variety of media platforms, particularly new and social media outlets.