Major Gaps In Tobacco Marketing Related Research Focusing On Asian Americans, American Indian/Alaska Natives, Pregnant Women, LGBT Populations, And Those With Mental Health Or Medical Co-Morbidities

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A newly published paper reviewed the literature on pro-tobacco marketing and anti-tobacco campaigns targeting eight vulnerable populations to determine key findings and research gaps.
Findings included:
  • There were 144 articles that met inclusion criteria on pro-tobacco marketing or anti-tobacco campaigns aimed at eight US groups: women of reproductive age, racial/ethnic minority groups (African American, Hispanic/Latino, Asian/Pacific Islander and American Indian/Alaska Native), Lesbian/Gay/Bisexual/Transgender (LGBT) populations, groups with low socioeconomic status, rural/inner city residents, military/veterans, and people with mental health or medical co-morbidities.
  • There were more studies on pro-tobacco marketing rather than anti-tobacco campaigns, and on cigarettes rather than other tobacco products.
  • Major gaps included studies on Asian Americans, American Indian/Alaska Natives, pregnant women, LGBT populations, and those with mental health or medical co-morbidities.
  • Gaps related to tobacco products were found for hookah, snus, and pipe/roll-your-own tobacco in the pro-tobacco studies, and for all products except cigarettes in anti-tobacco studies.
Source: Cruz et al. (2019). Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature. Tobacco Induced Diseases, Sep 18;17:68.

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