Non-Hispanic American Indians and Alaska Natives (NH AI/AN) have the highest commercial tobacco use (CTU) among U.S. racial/ethnic groups. A newly published study examined the prevalence of tobacco industry marketing exposure and correlates of CTU among NH AI/AN compared to other racial/ethnic groups. Data from the Population Assessment of Tobacco and Health Study were analyzed.
- NH AI/AN had a higher prevalence of exposure to retail tobacco ads (65% vs 59%), mail (20% vs.14%) and email (17% vs.11%) marketing than NH Whites.
- CTU was higher among NH AI/AN than NH Whites and among adults who reported exposure to tobacco ads, mail, and email marketing.
There is higher tobacco marketing exposure in stores and via mail for NH AI/AN. Email marketing exposure was higher, even after controlling for tobacco-related risk factors. The tobacco industry may be targeting NH AI/AN through emails, which include coupons and other marketing promotions.
Source: Carroll et al. (2019). Tobacco Industry Marketing Exposure and Commercial Tobacco Product Use Disparities among American Indians and Alaska Natives. Substance Use & Misuse, Sep 23:1-10. [Epub ahead of print]