Did You Know? Flavors Like Menthol/Mint, Fruit and Candy Appeal to Young Tobacco Users


A recently published study examined youth preference for flavored tobacco products.

Findings included:

  • Prevalence of flavored tobacco product use was highest among youth, followed by young adults and adult 25+.
  • Within each age group, flavored use was greatest among hookah, e-cigarette and snus users.
  • Overall, menthol/mint, fruit and candy/sweet were the most prevalent flavor types at first and past 30-day use across age groups.
  • For past 30-day use, all flavor types except menthol/mint exhibited an inverse age gradient, with more prevalent use among youth and young adults, followed by adults 25+.
  • Prevalence of menthol/mint use was high (over 50% youth, young adults; 76% adults 25+).
  • Brand-categorized and self-reported flavor use measures among adults 18+ were moderately to substantially concordant across most products.


The researchers concluded that these findings can inform tobacco flavor regulations to address flavor appeal especially among youth.


Source: Rose et al. (2019). Flavour types used by youth and adult tobacco users in wave 2 of the Population Assessment of Tobacco and Health (PATH) Study 2014-2015. Tobacco Control, Sep 21. [Epub ahead of print]

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