New Webinar: Riding the Vape Train: Pairing Comprehensive TRL with Flavored Tobacco Bans

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PHLC in collaboration with Santa Barbara County Public Health Department’s Tobacco Prevention Program. Santa Barbara County passed two local ordinances on comprehensive TRL. This webinar talks about advocacy and legal work that happened  to pass two local ordinances in Santa Barbara County, and the lessons learned about the implementation phase of comprehensive new sales restrictions.




Upcoming Webinars

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Tobacco Product Waste Prevention and Mitigation Registration

Cigarette butts, packaging, and electronic cigarette materials/pods are the single most collected items on beach and urban cleanups worldwide. This waste has implications for environmental degradation due to the chemicals leached from the waste products and for human and animal health. Recent research suggests that cleanup, prevention, and mitigation of such waste has significant negative economic externalities, which are costs borne by others than the users of these products, including communities, taxpayers, and voluntary organizations.

Raquel Fernandez Megina of in Spain will discuss cigarette butt pollution and her smoke-free beaches initiative. Dr. Thomas Novotny of San Diego State University & Cigarette Butt Project will discuss the policy implications of tobacco product waste prevention and mitigation with a focus on how such policies fit within the end game on tobacco and how to shift accountability for tobacco waste upstream to the tobacco industry. Hudson Kingston of the Public Health Law Center will describe how tobacco control can learn from the Environmental Justice movement and use available tools to protect the environment to promote health equity.


Register Here:




Register here:

WEBINAR: “Tobacco Use in Asian American, Native Hawaiian, and Pacific Islanders in California”


December 5, 2019

12:00 – 1:00 pm PST


Guest Speakers: Cassandra Park and Rod Lew of SPARC (The Statewide Pacific Islander Asian American Resource and Coordinating Center)

Learning Objectives:
  • Understand the history of AANHPI populations in the United States
  • Identify the types of tobacco used by AANHPI populations
  • Recognize the need for disaggregated data among AANHPI subgroups
  • Identify strategies and challenges to engage the AANHPI population


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Cassandra Park

Cassandra “Cassie” Park, is a Program Associate for the APPEAL Statewide Pacific Islander and Asian American Resource and Coordinating Center (SPARC) program. She graduated from San Francisco State University (SF State) with a Bachelor’s Degree in Health Education and Minor in Race and Resistance Studies. Prior to working with APPEAL, Cassie served as the Program Coordinator for the Regional Pacific Islander Taskforce, a tri-county Pacific Islander health advisory group in the Bay Area. She was also a Peer Mentor for SF State’s Asian American and Pacific Islander Retention Education (ASPIRE) program. She is currently involved in the SF State Pacific Islander Initiatives Planning Group, which informs programming for Pacific Islander students and courses on campus. As a mixed Kanaka Maoli (Native Hawaiian), Cassie is an advocate for the liberation and self-determination for all AANHPI communities in their homelands and on the continental US.
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Rod Lew

Rod Lew, MPH, is the Founder and Executive Director of APPEAL. Prior to APPEAL, Rod was the Health Education Director at Asian Health Services and the Associate Director for the Association of Asian Pacific Community Health Organizations. Rod was a contributing author to the 1998 Surgeon General’s Report on Tobacco Use and has written and published widely on tobacco and health disparities. Rod provided testimony to the U.S. Congressional Committee on Commerce on the impact of national tobacco policy in 1999 and to the U.S. Surgeon General in 2004. He has also served on numerous national health advisory committees, including the State of California Tobacco Education and Research Oversight Committee (2000-2006), American Public Health Association (APHA) Equal Health Opportunity Committee (2005-6) and APHA Asian Pacific Islander Caucus, where he served as Chair (1998-2000). Rod was the 2002 recipient of the Christopher Jenkins Cancer Control Award. In 2009, he also received the Lester Breslow Lifetime Achievement Award from the UCLA School of Public Health, his alma mater.


“Social Determinants, Health Equity, and Tobacco Use” webinar on June 24th!

Please join us on June 24th for our next exciting webinar entitled, Social Determinants, Health Equity, and Tobacco Use featuring Phil Gardiner, Kimberly Bankston-Lee, and Jahmal Miller. Registration link is under our Upcoming Events section.

About the Speakers

jmJahmal Miller is the Deputy Director of the Office of Health Equity within the California Department of Public Health. Governor Jerry Brown appointed Jahmal as the first to lead the newly created office. On July 2, 2014, the California State Senate Rules Committee voted unanimously to confirm him, and the decision was upheld and ratified by a unanimous senate floor vote. Prior to his appointment, Jahmal spent more than fifteen years in private-sector health-leadership positions with Kaiser Permanente and Sutter Health, respectively. Jahmal received a Master’s Degree in Healthcare Administration from the University of Southern California in Los Angeles. He also received a Bachelor of Arts Degree in Psychology from Columbia University in New York. Jahmal is a native of Sacramento, where he graduated from Hiram Johnson West Campus High School. He is married to Kimberly Graham-Miller, a 1996 Olympic gold medalist in track and field, currently serving as assistant track and field coach at Sacramento State University. The Millers are proud parents of two beautiful daughters, Skye and Leah ages 7 and 6.

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Highlighting LOOP Influencer, Daniel Toleran!

UPCOMING LEARNING OPPORTUNITIES TO SUPPORT PRIORITY POPULATIONS! DE ToleranMr. Toleran is an immigrant and a bilingual/bicultural community based scholar. His current work with Asian American Recovery Services/a program of HealthRIGHT 360, and recent work with Asian American Mental Health Services includes program design and project management in the prevention or treatment of alcohol, tobacco and other drugs. He is committed to bridging service and research for young adults and adults in urban environments dating back to the early 90’s. He served as Executive Director and awarded a Center for Disease Control funded prevention project targeting Filipino men who have sex with men. Continue reading

Supporting Local Lead Agencies Serving Priority Populations!

Project Director, Oralia Vallejo (center)

Project Director, Oralia Vallejo (center)

Connecting with Kings County
After connecting her with a LOOP Technical Assistance Trainer (TAT), the Kings County Tobacco Control Program Project Director, Oralia Vallejo, told the LOOP:

“Indeed, [connecting us with a LOOP TAT] is wonderful news! Kings County is the small county south of Fresno that is always overlooked, and yet we have so much work yet to do in tobacco. We have limited resources, and yet our smoking rate is at 16%…you have truly made my day and weekend. I look forward to working with [the TAT] to raise the level of awareness of the issue of tobacco use in Kings County.”

The LOOP Presents: Big Tobacco Retail Contracts & Practices in African American Communities Webinar with Ms. La Tanisha Wright (April 29th, 2015)

April 29th, 1:30-2:45 PM (PST) 


The participants will:

1. Gain insight into the history of African Americans and tobacco and the connection of slavery to nicotine addiction in African American communities.

2. Understand the impact of Big Tobacco retail marketing on retail contracts and tobacco-related morbidity and mortality.

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