Health Program Specialist I

Job Details

Media Unit

Health Program Specialist I (Advertising Specialist) – Final Filing Date: 11/27/2024 – NEW

See this link to Job Control 455456 on CalHR website for information on how to apply for this position.

• Oversees paid media planning and buying activities. Develops and ensures implementation of paid media best practices, including providing guidance to advertising contractors’ paid media campaign planning and buying activities considering budget, program objectives, and target audiences.
• Analyzes and evaluates paid media data and obtains summary findings. Creates rigorous analytical processes to determine the effectiveness of paid media budget and identifies opportunity for cost-effective advertising.
• Participates in section strategic planning, attends focus groups, and represents CTPP at program, departmental, state and/or national conferences or meetings. Prepare presentations and trainings to facilitate understanding of the role of media in CTPP goals.