Smoke-Free Screens Recruiting Youth as Video Reviewers

Smoke-Free Screens is a tobacco research project created to eliminate the influence of tobacco in films. Youth volunteers between the ages of 14 and 22 are trained to analyze tobacco content in the most popular films that make it to the top 10 grossing list. Data is posted and shared weekly to https://smokefreemedia.ucsf.edu/ and used by university-level researchers and public health professionals across the globe to study the influence of tobacco imagery in films on smoking initiation among youth.

Smoke-Free Screen is regularly published in leading public health and medical journals such as the CDC’s Morbidity and Mortality Weekly Report and the Preventing Chronic Disease Journal. In 2014, Smoke-Free Screens data was cited in the Surgeon General’s 50th Anniversary of Tobacco & Health Report.
The data collected by Smoke-Free Screens reviewers is used by the Truth Initiative to produce their “While You Were Streaming: Tobacco’s Starring Role” report which analyzes tobacco imagery across the 15 streaming shows most popular among 15-to 24-year-olds, as well as theyear’s most popular movies and music videos.

Who Can Be A Student Movie Reviewer?

Smoke-Free Screens is open to anyone ages 14-22. Those interested in participating should have strong attention to detail and enjoy watching movies.

https://smokefreemedia.ucsf.ed...

Interested in Joining or Have Questions?

Email smokefreescreens@gmail.com.