American Heart Assoc (California Tobacco Endgame Center for Organizing and Community Engagement)

Through the establishment of the California Tobacco Endgame Center for Organizing and

Community Engagement (the Center), the American Heart Association (AHA) will drive a

comprehensive training and technical assistance program with outreach to engage key

leaders, stakeholders and champions statewide. The AHA will leverage its organizational

strengths, decades-long record of advocacy and policy success, community engagement

and capacity-building expertise in California to achieve the ambitious and overarching goal

of the elimination of tobacco use statewide by 2035.