BACR (Project RIDE)

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About This Partner/Organization

Project RIDE –an innovative leadership and empowerment program for youth and young adults ages between 14- 30 in the car scene in the Northern California (specifically Alameda, Contra Costa, San Mateo, and Santa Clara counties) and Southern California (Orange, Los Angeles, and San Diego counties) through targeting car events; will promote adoption and implementation of policies prohibiting tobacco use, including the use of e-cigarettes in public entertainment and sporting event venues. Project RIDE also seeks to promote adoption and implementation of policies limiting tobacco and electronic nicotine delivery device (ENDD) companies’ financial contributions, sponsorship, marketing, and/or sampling at public entertainment and sporting event venues.