Berkeley (Berkeley Tobacco Prevention Program)

The City of Berkeley Public Health Division, Tobacco Prevention Program will have three

objectives in the 2017-2021 workplan that include 1) the City of Berkeley will adopt a

legislated policy prohibiting improper disposal of tobacco product waste in parks,

recreation areas, transit stops, and all sidewalks and will include fines to reduce tobacco

waste in the community; 2) the City of Berkeley will amend its current tobacco retail

license (TRL) policy to prohibit the sale of all flavored tobacco products throughout the

entire city; and 3) ten Berkeley coalition members representing diverse/priority populations

and non-traditional partner agencies will be recruited, educated, trained and sustained as

leaders and spokespersons to implement program objectives and advance tobacco

control efforts; and at least 50% will participate in a minimum of one community

engagement activity such as making presentations to city council or chamber of

commerce, helping to develop educational materials, and attending collaborative outreach

events like Berkeley’s Juneteenth Celebration.