California Health Collaborative - Chico (Si Se Puede - North Valley Region)

The Si Se Puede project is administered by the California Health Collaborative, a

non-profit health education program located in the North Valley Region. The major goals

of the Program are to address health inequities suffered by the Hispanic / Latino

community throughout the North Valley Region of the State, by reducing the availability

and promotion of menthols and flavored tobacco products in jurisdictions with a

predominant Hispanic / Latino population; reducing the community’s exposure to

secondhand smoke at outdoor venues such as swap meets and farmer’s markets; and

promoting culturally and linguistically smoking cessation throughout a variety of agencies

that have a high Hispanic / Latino client load such as First 5 programs, Migrant Housing,

and County Public and Behavioral Health. Strategies to accomplish these goals include

recruitment and training of members from the Hispanic / Latino community to address the

disparities suffered by the community, healthy retail policy and outdoor secondhand

smoke education for policy makers and other community stakeholders, smoking cessation

policy development assistance for service providers, and technical assistance and use of

Spanish language print and radio media.