Health Education Council (LUCHA Tabaco - Gold Country! Latinos Unidos Contra el Habito y Adiccion al Tabaco (Fight Tobacco - Gold Country! Latinos United against the Consumption, Habit and Addiction to Tobacco))

The Gold Country Region Latino Tobacco Network- LUCHA Tabaco! Latinos Unidos

Contra el Habito y Adiccion al Tabaco, will serve the fourteen counties that comprise the

California Tobacco Control Program’s (CTCP) Gold Country Region and will be operated

by the Health Education Council. The purpose of the network is to actively bring the

‘Latino Voice’ into the development and implementation of tobacco prevention work in the

region, assuring that programs and strategies meet the cultural and linguistic needs of the

Hispanic/Latino community and are on target to eliminate Latino tobacco use by 2035. The

network will leverage collaborative efforts of Latino residents and community leaders,

CTCP local lead agencies, clinics, behavioral health providers, social service and advocacy agencies.