La Familia (Resident-Led Systems Change in Unincorporated Alameda County and Neighboring Jurisdictions)
About This Partner/Organization
Resident-Led Systems Change in Unincorporated Alameda County and Neighboring
Jurisdictions is a project of Southern Alameda County Comite for Raza Mental Health
(dba La Familia) and the coalition Ashland Cherryland Together. This intiative endeavors
to work with Latino and Spanish-speaking youth and adults in the Bay Area (Alameda,
Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, and Solano counties) to
build resident leadership and capacity in order to authentically promote 1.) the adoption of
smoke-free multi-unit housing ordinances in at least three jurisdictions, 2.) the adoption of
a tobacco retail license ordinance in at least two jurisdictions, 3.) enhanced access
to cessation services, specific to the California Smokers' Helpline, coupled with culturally
appropriate cessation messages and technical assistance to improve cessation work with
Latino and Spanish-speaking individuals, and 4.) youth development and engagement
practices in support of local tobacco policy adoption. These strategies in combination will
have a unique impact on the Latino and Spanish-speaking residents in the Bay Area who
are disproportionately targeted and affected by tobacco products and marketing and will
ultimately help our state strive to end the tobacco epidemic by 2035.