Long Beach (Long Beach Tobacco Education Program)

The goals of the one-year Long Beach Tobacco Education Program plan are to increase

support in the behavioral health community for cessation, increase compliance with

current smoke free policies, and set the foundation for a community dialogue on the

high density of tobacco retailers in Long Beach. Objectives will be achieved by forming

and strengthening networks, increasing adult and youth capacity through trainings, and

increasing general community knowledge through presentations, events, and the use of

traditional and social media. Evaluations such as a public intercept survey, key informant

interviews, and an observational surveys will guide staff to adjust tactics as needed

and assist with the development of effective messaging for target populations.