Northern California Center for Well-Being (Mobilizing Youth and Empowering the Community)
About This Partner/Organization
The Center for Well-Being is a Competitive Grantee in Sonoma County. The major goals
of the project are to reduce the availability of tobacco, specifically menthol and other
flavored tobacco products; limit tobacco promoting influences via point-of-sale marketing
restrictions; and, promote tobacco cessation by offering culturally relevant, direct services
to youth around vaping. Policies will have significant impacts on the tobacco retail
landscape in numerous jurisdictions in Sonoma County.